Creative direction and overseeing large scale productions is one of the most satisfying parts to my job. Having a strong eye for detail and how things should look is something that has always come natural to me. With a rich background collaborating with esteemed brands like Barbour, renowned for their distinct brand identity, I understand the critical balance between upholding brand guidelines and enhancing the creative essence of campaigns. My experience spans a spectrum of projects, from product-centric to model-driven productions, encompassing diverse settings such as live podcast interviews and controlled studio environments. I take pride in my ability to cultivate a network of talented creatives, including videographers, stylists, and models, enabling me to assemble proficient teams that bring creative visions to fruition. This collaborative approach not only enriches the production process but also ensures a seamless and integrated execution of projects. My commitment to maintaining creative excellence while staying true to brand standards positions me as a valuable asset in delivering captivating and impactful campaigns.

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Pre Production

This involves working closely with the client in story boarding and concepting the creative campaign and vision. Supplying the client with a variety of campaign options before making the final decision and then pulling together mood boards to support. After this all creatives will be sourced in cladding a line up of model selections and rates for the client to approve before everything and everyone is confirmed for the big day. A call sheet will be produced and sent out to all parties before the shoot day to ensure a smooth and successful shoot.

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Production on the day 

Production on the day will involve myself working closely with the client to oversee any creative and to ensure shot lists are captured throughout the day. On set I will be helping to art direct any models (if required) or prop stylists to ensure the clients vision is brought to life.  

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Post Production

Post production will involve myself working closely with all third parties to ensure the final assets the client receives back meets the highest standards. This will involve any clients feedback and final amends also.