Art Director | Photographer | Production | Content creator
Art Direction
As an art director, I’ve collaborated with a wide range of brands, from fashion labels such as Levi’s and Adidas Originals to beauty and electrical brands including Shark. My approach centres on tailoring creative strategy to each client’s needs, delivering everything from full 360° campaign concepts to social-first content and production.
WHAT'S INCLUDED?
Creative ideation
Creative ideation is the initial creative response I will hand over to any client brief. This usually consists of a short presentation to give the client an overall creative route.
Creative development
Development stage is where I would then build out the initial creative response further including creative references and context around the treatment. A wider creative view would also be introduced at development stage where I would provide the client with details around art department.
Campaign build
This is where everything comes together and a creative build would be planned out including mock ups of assets showcasing where the assets would sit. At this stage, if relevant, I would work collaboratively with in-house teams or other third parties at this stage to ensure consistency across the campaign as a whole.
Post-production creative direction
Post-production is where everything comes together. I work closely with clients to curate final assets, ensuring the brief is met with clarity and precision. To support this process, I create post-production decks that allow clients to visualise how the campaign will live and perform as a complete, cohesive rollout.
